Task: Create a new customer mailing piece that first-time travelers will receive when they sign up for a tour.
Project: Write and design a cookbook that highlights the important role food plays in a country’s culture—a thread that runs through the company’s 175+ tours. This custom gift sets the brand apart from competitors and is a piece customers can revisit once they return from tour.
- Source recipes and update formatting to match brand guidelines
- Research and write content for regional spreads and callouts featured on recipe pages
- Write editorial content
- Focused on content sourcing and creation for Latin America and Australia sections