Customer Mailing Cookbook

Task: Create a new customer mailing piece that first-time travelers will receive when they sign up for a tour.

Project: Write and design a cookbook that highlights the important role food plays in a country’s culture—a thread that runs through the company’s 175+ tours. This custom gift sets the brand apart from competitors and is a piece customers can revisit once they return from tour.

My role:

  • Source recipes and update formatting to match brand guidelines
  • Research and write content for regional spreads and callouts featured on recipe pages
  • Write editorial content
  • Focused on content sourcing and creation for Latin America and Australia sections
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