Product Launch Emails

Task: Inform travelers of the company’s new tour offerings.

Project: Create online itineraries and accompanying emails to announce the new tours.

My role:

  • Research tour inclusions and write customer-facing copy for the itineraries featured on the company’s website
  • Analyze brief to craft copy that achieves the goals laid out by the stakeholders
  • Write copy and collaborate with a designer and stakeholders to create the emails
  • Draft tour names and work with SEO-focused stakeholder to select final option

Featured tour itineraries

Israel, Jordan & Egypt: Petra to the Pyramids

Journey through Italy: Milan to the Amalfi Coast

The Greek Islands: Undiscovered Paros & Naxos

Highlights of Morocco: Marrakech, the Sahara & Fes

Japan 2020: Gold Medal Moments in Tokyo


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