Task: Inform travelers of the company’s new tour offerings.

Project: Create online itineraries and accompanying emails to announce the new tours.

My role:

• Research tour inclusions and write customer-facing copy for the itineraries featured on the company’s website
• Analyze brief to craft copy that achieves the goals laid out by the stakeholders
• Write copy and collaborate with a designer and stakeholders to create the emails
• Draft tour names and work with SEO-focused stakeholder to select final option

Featured tour itineraries

Israel, Jordan & Egypt: Petra to the Pyramids

Journey through Italy: Milan to the Amalfi Coast

The Greek Islands: Undiscovered Paros & Naxos

Highlights of Morocco: Marrakech, the Sahara & Fes

Japan 2020: Gold Medal Moments in Tokyo

• 

•