Product Launch Emails

Task: Inform travelers of the company’s new tour offerings.

Project: Create online itineraries and accompanying emails to announce the new tours.

My role:

Research tour inclusions and write customer-facing copy for the itineraries featured on the company’s website
Analyze brief to craft copy that achieves the goals laid out by the stakeholders
Write copy and collaborate with a designer and stakeholders to create the emails
Draft tour names and work with SEO-focused stakeholder to select final option

Featured tour itineraries